“Team Names” in Real Estate in the United States


In August 2016, the signing of SB 710 introduced significant changes to the Real Estate Law regarding “team names.” That's why we want to provide clear and up-to-date answers to the most frequently asked questions on the subject. look at these DRE FAQs.

What is a “Team Name”?

A “team name” is a statutory terminology described in Section 10159.7 of the Business and Professions Code. Essentially, it represents:

  • A professional identity or brand name.
  • Used by a seller and one or more real estate licensees.
  • Implemented for the provision of real estate services.

Essential Components of a “Team Name”

  1. Surname inclusion: It is essential that it contains the last name of at least one of the team members, in conjunction with words such as:
    • “group”
    • “team”
    • “associates”
  2. Allowed words: Terms like “realty” or “real estate” are allowed, as long as other conditions are met, such as: “Smith Real Estate Team”.
  3. Prohibitions: It is essential to avoid words that could lead the public to believe that the team is an independent entity from the responsible rider. These include:
    • “broker”
    • “real estate brokerage”
    • “real estate broker”

Advertising and “Team Names”

  • Not a fictitious name: According to the Real Estate Law, a “team name” is not considered a fictitious business name, which means that it is not necessary to submit additional paperwork to the DER to use it.
  • Advertising requirements: Advertising materials must:
    • Show the “team name”.
    • Include the last name and license number of at least one of the licensed members.
    • In certain circumstances, highlight the identity of the responsible broker, either through name, license number, or both.

Identity of the Responsible Broker

The “identity of the responsible broker” is a concept defined in Section 10015.4 of the Business and Professions Code. This identity:

  • It represents the name under which the broker is licensed.
  • It may include the name and/or associated license number.

Legal and Tax Disclaimer

Please be advised that the content presented in this blog is for informational purposes only and should not be construed as legal or tax advice. The articles and information provided here are written from the perspective of a real estate agent affiliated with Keller Williams, and do not represent legal or tax counsel.

As the author, I am a licensed real estate professional under Keller Williams, holding Brokerage DRE License Number: #02197031. However, it is important to note that my expertise is in the field of real estate, and not in legal or tax matters. The insights and opinions shared on this blog are based on my experiences and knowledge in the real estate industry and should be treated as general guidance rather than definitive legal or tax advice.

For specific legal or tax concerns relating to any real estate transactions or investments, readers are strongly encouraged to consult with a qualified attorney or tax advisor who can provide tailored advice based on your individual circumstances and the latest legal and regulatory requirements.

The information on this blog is provided "as is" without warranty of any kind, and I, along with Keller Williams and its affiliates, disclaim all liability for any loss, damage, or misunderstanding arising from reliance on the information contained herein.

Related news

Leave a Comment

Your email address will not be published. Required fields are marked *

Get your FREE guide

Enter your email so we can send you your guide

Secure your space in our webinar.

Don't worry if you can't attend: we'll send you the recording!